Amazon.com Inc. · AMZN
equityConsumer Cyclical
Last updated: February 26, 2026
Amazon.com Inc. is in a confirmed downtrend. The Trend & Momentum Score has dropped to 18/100, with price below all major moving averages and momentum indicators confirming the move lower. Flow data adds a note of caution — the Flow & Accumulation Score at 26/100 indicates capital is leaving. The Risk Profile Score sits at 39/100, reflecting a poor return-to-risk balance.
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Where is money flowing?
VWAP: Below 50d ($223.15) and 200d ($223.76)
Capital is leaving Amazon.com Inc. The Flow & Accumulation Score reads 26/100, indicating distribution — selling pressure is outweighing buying pressure over the measurement period. The 20-day Chaikin Money Flow reads 0.08, marginally positive over the measurement period.
What is the trend?
| MA Period | Value | Price vs MA | Distance |
|---|---|---|---|
| 10-day | 205.17 | Above | +1.3% |
| 21-day | 216.34 | Below | -3.9% |
| 50-day | 226.84 | Below | -8.3% |
| 100-day | 228.00 | Below | -8.8% |
| 200-day | 224.34 | Below | -7.3% |
Amazon.com Inc. is in a confirmed downtrend. The Trend & Momentum Score sits at just 18/100, with price below all major moving averages in bearish alignment.
Is momentum building or fading?
Short-term momentum is picking up against a negative longer-term backdrop. The 10-day rate of change reads 1.9% while the 63-day sits at -8.1% — a potential early signal of a momentum shift. RSI at 40 reflects bearish momentum, though not yet at extreme levels — selling pressure is present but has not reached exhaustion.
How extended is this move?
Price is 8.3% below the 50-day moving average, in the 17th percentile of its historical range — meaning the asset is more stretched to the downside than it usually gets. Bollinger Band %B at 0.38 shows price in the lower half of its recent volatility range. Bollinger Bandwidth at 0.283 shows expanded volatility — the asset is making larger-than-normal moves. High bandwidth typically follows a breakout or breakdown and can persist during trending moves.
Where are the key levels?
$215.36 – $250.57
$159.75 – $181.88
Notable support sits at $160 — $182, 17% below, with 9 signals converging — major swing at $161, major swing at $166, double bottom at $168, major swing at $174, and 5 other signals. Overhead, a strong resistance cluster at $215 — $251 (12% above) needs to clear — intermediate swing at $228, major swing at $233, double top at $235, major swing at $237, and 10 other signals. The volume profile shows the highest activity around $221 (Point of Control), with the 70% value area spanning $200 to $239.
How does this compare?
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What risk am I taking?
The risk-return profile of Amazon.com Inc. is poor. The Risk Profile Score reads 39/100 — significant risk without proportional reward. The drawdown and volatility metrics suggest this is a painful asset to hold in size. The 1-year Sortino Ratio is negative (-0.0) — the asset has lost money on a risk-adjusted basis over the past year. Maximum drawdown hit -21.9%, and the loss profile is unfavourable. Beta of 0.22 indicates very low correlation to the broader market — Amazon.com Inc. moves largely independently of equity market swings.
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Direction Assessment
Confirmed uptrend with capital inflow
Uptrend without volume support
Capital flowing in, trend not yet established
Downtrend with capital outflow
Elevated risk. Standard positioning appropriate.
The combined signal is weak. Both trend (18/100) and flow (26/100) confirm bearish conditions — the asset is trending down with capital leaving. The Risk Profile Score at 39/100 compounds the concern — weak trend, weak flow, and unfavourable risk metrics.
Conclusion
Across the framework, Amazon.com Inc. is in a weak position. Trend, flow, and momentum are aligned to the downside — the data does not currently support a bullish stance. No single indicator is at an extreme — the readings are within normal ranges across the framework, which itself is informative. These scores update daily as new data arrives. Flipside does not predict what happens next — it shows what is happening now, grounded in the data.